Quick Facts
Industry:
Advertising & Direct Mail Franchises
Investment Level:
$50,001 - $100,000
Locations Available:
AB, BC, MB, NB, NFLD, NS, ON, PEI, SK
Franchise Fee:
$15,000
Royalties:
0
Advertising Fee:
0
Franchising Since:
1978
Membership Affiliations:
CFA,IFA
Number of Units:
170

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A Franchise With Measured Success!


About Valpak®


In a time where accountability in advertising has become mainstream, Valpak® delivers.
After 40 years in an industry we pioneered, Valpak® is still the #1 brand by far delivering over 20 billion coupons to targeted consumers in over 500 million homes annually. Consumers have grown to depend on Valpak® products to deliver great savings and business owners continually enjoy the measured results and ongoing success of cooperative direct mail and web based advertising with Valpak®.


Valpak helps local, regional and national businesses prepare offers and messages, and send them to a receptive audience with above-average income and spending habits. A Valpak ® franchise gives you the opportunity to control your own destiny; enjoy a strong, positive public image; and build your own business within a multi billion dollar industry!


Today, we have grown to over 175 Valpak franchises in the United States and Canada. In July of 2007 we opened a brand new state-of-the- art printing facility. This new facility represents a $227 million investment in our brand and the future of our company. There is nothing like it in the world and the competitive advantages it presents are endless.



The Valpak® Opportunity


A Valpak ® franchise is a full-time, hands-on opportunity and perfect for sales oriented individuals. Our franchisees take advantage of ALL of the following:


High income potential

· $173.2 billion industry is growing annually.
· Low overhead and low cost of entry. Can be home-based or office based.
· Share in passive profits from over $150 million in national & intermarket sales garnered outside your franchise territory.
· Unlike most franchise opportunities, Valpak® is not a royalty-based system. This means you keep a larger share of the profits generated by five different revenue streams – Local sales, Intermarket sales, national sales, Solo Values® and Valpak.com®.

High visibility & recognition

· We pioneered the industry over 40 years ago and continue to be the leader.
· Valpak ® is twice as large as its next two competitors combined; supported by nearly $10 million worth of national media exposure annually – the #1 brand by far with 92% brand awareness throughout the country.
· We mail more than 500 million envelopes a year containing more than 20 billion local, regional and national offers. That’s an audience larger than the Superbowl every month!
· Nearly 8 out of 10 adults receiving the Valpak® envelope open and look through it. (Source: Consumer Communications Inc., August 2008)

Simple business model

· Valpak ® helps businesses grow by attracting new customers with repeated, high-quality direct mail offers.
· Valpak corporate handles all of the printing, mailing, distribution and graphics associated with our products allowing the franchisees to focus on what drives revenue to the bottom line...sales!
· Valpak® is ideal for the sales-minded professional. Our successful franchisees and sales representatives build relationships by approaching business owners and offering proven advertising and marketing solutions to help them grow their business.
· Proprietary software and technology tools help you focus on the unique opportunities of running a Valpak® office.

Training

· More than 300 hours of training are available per year!
· Multiple regional and national conventions are held each year for owners and sales representatives.

Support

· A group of dedicated professionals provides close supervision and assistance to help insure smooth startup.
· The Valpak® Network is supported annually by a corporate advertising budget of more than $10 million.
· Monthly national promotions tie in with major entertainment names – recent mailings have included Warner Bros., CBS, TNT, NASCAR, Sony, 20th Century Fox and Paramount.
· The Valpak® family of franchises; along with home office support provide the help and guidance necessary to grow your business effectively.


What is the initial investment?

· Initial franchise and training fee – $17,500
· Territory costs are based on size of market – starting at $25,000
· Opening inventory – none
· Great Start Up program to help you get started fast
· Location – may be home-based or operate from office
· Liquidity requirement – minimum of $75,000
· Net worth requirement – minimum of $150,000
· Offered by prospectus only


Are you a candidate?

We provide all the tools and support necessary to help you achieve your personal business ownership goals through the Valpak ® franchise opportunity. The rest is up to you. If you’re motivated and want to build your own sales organization in an exclusive territory, the Valpak ® opportunity may be perfect for you. A Valpak ® franchise is a great fit for people that have a good work ethic, want to control your own destiny, and have a strong sales background with management and supervisory skills. No prior advertising experience is necessary.
 
 
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